When I say a lot of news is already known to a select group of people, I'm including official news. Just as there are typically signs when a stock is going to make a big move—indications in the form of daily volume, directional bias, and relative action (i.e., the stock versus the stock of rivals or indexes that cover the industry)—there are also signs when a big media piece could be brewing.
Contemplating the potential of a company doesn't have to be as difficult as solving a black belt Sudoku puzzle. The key is to look under the hood of a company and not just at the glitzy interior. Looking under the hood is known as fundamental analysis on Wall Street.
I spent my teenage years riding the subway system of New York to get around, so by the time I learned to drive a car and finally purchased one, I was too intimidated to look under the hood. I've been driving for over two decades now. I know how to check the oil and add windshield wiper fluid, but I'm still in the dark about engines, drive trains, and exhaust systems.