Contemplating the potential of a company doesn't have to be as difficult as solving a black belt Sudoku puzzle. The key is to look under the hood of a company and not just at the glitzy interior. Looking under the hood is known as fundamental analysis on Wall Street.
I spent my teenage years riding the subway system of New York to get around, so by the time I learned to drive a car and finally purchased one, I was too intimidated to look under the hood. I've been driving for over two decades now. I know how to check the oil and add windshield wiper fluid, but I'm still in the dark about engines, drive trains, and exhaust systems.